Hey, it's JM

I specialize in crafting mobile prototypes as persuasive tools to impress investors, secure partnerships, and excite users. I drive agile teams within fitness tech companies to deliver top-notch mobile apps. My superpower lies in leading design workshops, empowering teams to harness cutting-edge AI tools and spark innovation in fitness & wellness tech.

Selected Work

Strava · Training Mode Feature

Strava Training Mode; A global setting that changes the context of your interface based on your training method. (B2C)

Echelon · Reflect Re-Imagined

Reflect Re-Imagined; A Netflix-style workout experience with re-vamped cadence and resistance measurements for real-time progress updates (B2C)

Piton · Indie HIIT Tracker

Smart HIIT Tracker; AI-powered Tabata Timer w/custom workout builder tool and robust mobile dashboard (B2C)

Services

Design Jam

Dynamic 1-Day workshop to design a prototype for a client. Limited to a single screen interaction.

Design Dash

Focused 2-day workshop that helps teams quickly identify opportunities and create a testable prototype

UX Audit

Gathering and synthesizing data, presenting reframed perspective and data informed recommendations

Product Strategy

Feature prioritization and helping the client to streamline product development

Mobile Prototyping

Build a prototype in a week, building out a single user flow and interaction.

User Testing

Gain insights on user behavior, needs and motivations. Includes Usability Testing, Surveys, & Interviews.

About me

At Echelon Fitness, I spearheaded the development of a smart fitness mirror app, proving my dedication to inclusive design. I leverage cutting-edge AI tools and lead workshops to transform ideas into minimum viable products (MVPs).

My passion for accessible fitness tech stems from my own journey overcoming chronic pain. I dream of a future where fitness tech is seamless, engaging, and empowering for all.

My aspirations are twofold: to collaborate with leading fitness tech companies and ultimately launch my own design studio, shaping the future of fitness and wellness through thoughtful, user-centric design.

Dream Clients

Work Experience

DriveLine AI

(2021 - 2023)

I Led product design for MarTech, transforming audience intelligence with impactful UX & insights. Secured VC funding & partnered with brands like Universal Studios & Cold Stone Creamery. Generated 2+ trillion insights, empowering data-driven marketing.

Echelon Fitness

(2020 - 2021)

At Echelon Fitness, I spearheaded the design of a pioneering smart fitness mirror app, prioritizing accessibility and inclusivityg. Despite challenges, I ensured a seamless user experience, contributing to the brand's elevation in the fitness tech industry and fostering partnerships with companies like Dick's Sporting Goods.

JM The Creative

(2017-Present)

Independent Product Design Consultant at JM The Creative, specializing in mobile app designs and prototypes, among other design services. With experience as a consultant and freelancer, I’ve collaborated with various industries and tech startups, delivering customized solutions to meet their unique needs.

Concepta

(2016-2017)

Started my journey as a product designer at Concepta, where I contributed to the development of robust mobile and web applications. Guided clients through technology complexities and ensured project excellence in my first role in the mobile app development industry

Testimonials

"Jonathan intuitively understands user experience and human needs behind technology. His expertise in design and product strategy, combined with effective collaboration with developers, leads to shared successes. Plus, he's a pleasure to work with!"

Chris Petescia

Founder at Kessel Run Ventures

"Congratulations on your dedication and hard work over the past 3 years. We've achieved something truly unique and essential in the market. The recognition DriveLine has received from top brands speaks volumes about your efforts and capabilities. Amazing job, Jonathan!"

Peter Sayer

CEO at DriveLine

"Jonathan's service amazed me. He crafted the perfect website and logo for my marketing company, giving it a cleaner, more sophisticated look. Professional, prompt, and always attentive to my input, I'm eager to continue working with him."

Anthony Palmoze

Business Development & Presales

"Jonathan's rare passion for sustainable product creation, combined with his dedication, makes him an invaluable asset to any team or organization."

David Yarde

Principal Design Consultant

Let's connect!

Whether it’s about fitness tech, AI, or design, I’d love to chat and explore making wellness more inclusive and exciting for everyone.

jmthecreative@gmail.com

Hey, it's JM

I specialize in crafting mobile prototypes as persuasive tools to impress investors, secure partnerships, and excite users. I drive agile teams within fitness tech companies to deliver top-notch mobile apps. My superpower lies in leading design workshops, empowering teams to harness cutting-edge AI tools and spark innovation in fitness & wellness tech.

Selected Work

Strava · Training Mode Feature

Strava Training Mode; A global setting that changes the context of your interface based on your training method. (B2C)

Echelon · Reflect Re-Imagined

Reflect Re-Imagined; A Netflix-style workout experience with re-vamped cadence and resistance measurements for real-time progress updates (B2C)

Piton · Indie HIIT Tracker

Smart HIIT Tracker; AI-powered Tabata Timer w/custom workout builder tool and robust mobile dashboard (B2C)

Services

Design Jam

Dynamic 1-Day workshop to design a prototype for a client. Limited to a single screen interaction.

Design Dash

Focused 2-day workshop that helps teams quickly identify opportunities and create a testable prototype

UX Audit

Gathering and synthesizing data, presenting reframed perspective and data informed recommendations

Product Strategy

Feature prioritization and helping the client to streamline product development

Mobile Prototyping

Build a prototype in a week, building out a single user flow and interaction.

User Testing

Gain insights on user behavior, needs and motivations. Includes Usability Testing, Surveys, & Interviews.

About me

At Echelon Fitness, I spearheaded the development of a smart fitness mirror app, proving my dedication to inclusive design. I leverage cutting-edge AI tools and lead workshops to transform ideas into minimum viable products (MVPs).

My passion for accessible fitness tech stems from my own journey overcoming chronic pain. I dream of a future where fitness tech is seamless, engaging, and empowering for all.

My aspirations are twofold: to collaborate with leading fitness tech companies and ultimately launch my own design studio, shaping the future of fitness and wellness through thoughtful, user-centric design.

Dream Clients

Work Experience

DriveLine AI

(2021 - 2023)

I Led product design for MarTech, transforming audience intelligence with impactful UX & insights. Secured VC funding & partnered with brands like Universal Studios & Cold Stone Creamery. Generated 2+ trillion insights, empowering data-driven marketing.

Echelon Fitness

(2020 - 2021)

At Echelon Fitness, I spearheaded the design of a pioneering smart fitness mirror app, prioritizing accessibility and inclusivityg. Despite challenges, I ensured a seamless user experience, contributing to the brand's elevation in the fitness tech industry and fostering partnerships with companies like Dick's Sporting Goods.

JM The Creative

(2017-Present)

Independent Product Design Consultant at JM The Creative, specializing in mobile app designs and prototypes, among other design services. With experience as a consultant and freelancer, I’ve collaborated with various industries and tech startups, delivering customized solutions to meet their unique needs.

Concepta

(2016-2017)

Started my journey as a product designer at Concepta, where I contributed to the development of robust mobile and web applications. Guided clients through technology complexities and ensured project excellence in my first role in the mobile app development industry

Testimonials

"Jonathan intuitively understands user experience and human needs behind technology. His expertise in design and product strategy, combined with effective collaboration with developers, leads to shared successes. Plus, he's a pleasure to work with!"

Chris Petescia

Founder at Kessel Run Ventures

"Congratulations on your dedication and hard work over the past 3 years. We've achieved something truly unique and essential in the market. The recognition DriveLine has received from top brands speaks volumes about your efforts and capabilities. Amazing job, Jonathan!"

Peter Sayer

CEO at DriveLine

"Jonathan's service amazed me. He crafted the perfect website and logo for my marketing company, giving it a cleaner, more sophisticated look. Professional, prompt, and always attentive to my input, I'm eager to continue working with him."

Anthony Palmoze

Business Development & Presales

"Jonathan's rare passion for sustainable product creation, combined with his dedication, makes him an invaluable asset to any team or organization."

David Yarde

Principal Design Consultant

Let's connect!

Whether it’s about fitness tech, AI, or design, I’d love to chat and explore making wellness more inclusive and exciting for everyone.

jmthecreative@gmail.com

Hey, it's JM

I specialize in crafting mobile prototypes as persuasive tools to impress investors, secure partnerships, and excite users. I drive agile teams within fitness tech companies to deliver top-notch mobile apps. My superpower lies in leading design workshops, empowering teams to harness cutting-edge AI tools and spark innovation in fitness & wellness tech.

Selected Work

Strava · Training Mode Feature

Strava Training Mode; A global setting that changes the context of your interface based on your training method. (B2C)

Echelon · Reflect Re-Imagined

Reflect Re-Imagined; A Netflix-style workout experience with re-vamped cadence and resistance measurements for real-time progress updates (B2C)

Piton · Indie HIIT Tracker

Smart HIIT Tracker; AI-powered Tabata Timer w/custom workout builder tool and robust mobile dashboard (B2C)

Services

Design Jam

Dynamic 1-Day workshop to design a prototype for a client. Limited to a single screen interaction.

Design Dash

Focused 2-day workshop that helps teams quickly identify opportunities and create a testable prototype

UX Audit

Gathering and synthesizing data, presenting reframed perspective and data informed recommendations

Product Strategy

Feature prioritization and helping the client to streamline product development

Mobile Prototyping

Build a prototype in a week, building out a single user flow and interaction.

User Testing

Gain insights on user behavior, needs and motivations. Includes Usability Testing, Surveys, & Interviews.

About me

At Echelon Fitness, I spearheaded the development of a smart fitness mirror app, proving my dedication to inclusive design. I leverage cutting-edge AI tools and lead workshops to transform ideas into minimum viable products (MVPs).

My passion for accessible fitness tech stems from my own journey overcoming chronic pain. I dream of a future where fitness tech is seamless, engaging, and empowering for all.

My aspirations are twofold: to collaborate with leading fitness tech companies and ultimately launch my own design studio, shaping the future of fitness and wellness through thoughtful, user-centric design.

Dream Clients

Work Experience

DriveLine AI

(2021 - 2023)

I Led product design for MarTech, transforming audience intelligence with impactful UX & insights. Secured VC funding & partnered with brands like Universal Studios & Cold Stone Creamery. Generated 2+ trillion insights, empowering data-driven marketing.

Echelon Fitness

(2020 - 2021)

At Echelon Fitness, I spearheaded the design of a pioneering smart fitness mirror app, prioritizing accessibility and inclusivityg. Despite challenges, I ensured a seamless user experience, contributing to the brand's elevation in the fitness tech industry and fostering partnerships with companies like Dick's Sporting Goods.

JM The Creative

(2017-Present)

Independent Product Design Consultant at JM The Creative, specializing in mobile app designs and prototypes, among other design services. With experience as a consultant and freelancer, I’ve collaborated with various industries and tech startups, delivering customized solutions to meet their unique needs.

Concepta

(2016-2017)

Started my journey as a product designer at Concepta, where I contributed to the development of robust mobile and web applications. Guided clients through technology complexities and ensured project excellence in my first role in the mobile app development industry

Testimonials

"Jonathan intuitively understands user experience and human needs behind technology. His expertise in design and product strategy, combined with effective collaboration with developers, leads to shared successes. Plus, he's a pleasure to work with!"

Chris Petescia

Founder at Kessel Run Ventures

"Congratulations on your dedication and hard work over the past 3 years. We've achieved something truly unique and essential in the market. The recognition DriveLine has received from top brands speaks volumes about your efforts and capabilities. Amazing job, Jonathan!"

Peter Sayer

CEO at DriveLine

"Jonathan's service amazed me. He crafted the perfect website and logo for my marketing company, giving it a cleaner, more sophisticated look. Professional, prompt, and always attentive to my input, I'm eager to continue working with him."

Anthony Palmoze

Business Development & Presales

"Jonathan's rare passion for sustainable product creation, combined with his dedication, makes him an invaluable asset to any team or organization."

David Yarde

Principal Design Consultant

Let's connect!

Whether it’s about fitness tech, AI, or design, I’d love to chat and explore making wellness more inclusive and exciting for everyone.

jmthecreative@gmail.com